Digital Marketing With Infographics
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
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So What Exactly is Digital Marketing?
Here’s a quick rundown of some of the most common assets and tactics:
Assets
- Your website
- Blog posts
- Ebooks and whitepapers
- Infographics
- Interactive tools
- Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
- Earned online coverage (PR, social media, and reviews)
- Online brochures and lookbooks
- Branding assets (logos, fonts, etc.)
Tactics
Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
Content Marketing
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Inbound Marketing
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.
Pay-Per-Click (PPC)
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Affiliate Marketing
A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Danial Zahoor
Professional Ethical Hacker and Cybersecurity Researcher with a proven track record in dismantling online threats. Successfully neutralized 4 scammer networks, thwarted 13 phishing schemes, and disrupted 4 kidnapper networks. Committed to ensuring online safety and security, I leverage my expertise to protect individuals and organizations from digital threats. Passionate about cybersecurity education and empowering others to stay safe online.
